Client: United Nations Development Programme
Support to the Timorese Electoral Cycle (UNEST)
Project: Timor-Leste Parliament Election 2012
Voter and Civic Education materials
Stickers, electoral staff t-shirts and vests
Products: Billboards, banners, posters, stickers, brochures, training manuals, electoral staff t-shirts and vests
In every election voter and civic education are key factors to ensure that all voters understand their rights and responsibilities, the electoral system, how and where to vote. For an election to be successful and democratic, voters need to be sufficiently informed in order to cast ballots that are valid and to participate meaningfully in the voting process.
In support of the Technical Secretariat for Electoral Administration (STAE) and the National Electoral Commission (CNE), a cohesive branding was created and applied to all electoral materials. Messages were developed; voter and civic education materials were designed and produced in a timely manner. The goal was to create interest, inform, educate and communicate messages through effective voter education campaigns.
In addition to the general messages, the campaign targeted two audiences, women and youth. Many women remain uneducated about their rights and responsibilities in the electoral process. Women were targeted in coordination with UNWomen, encouraging them to vote and participate in the electoral process. A large percentage of young people feel their vote does not matter. In response, coordinating with UNICEF a youth campaign was created encouraging young people, particularly first time voters to register. Emphasizing voting is their responsibility and vital to their future.
Design team: Karen Kelleher Carneiro, Ruth Ferrony Varela Grilo
Photographs: Karen Kelleher Carneiro, Ruth Ferrony Varela Grilo
“Karen’s expertise ranges from the design and development of voter education campaign strategies to the coordination, design and production of the electoral related materials needed for pre-electoral, electoral and post-electoral periods. Her performance was outstanding due to the previous extensive electoral experience and professionalism and commitment in her daily work. Her permanent positive attitude, team spirit and dedication were highly appreciated by the team and national counterparts.”
- Dan Radulescu, Project Manager
United Nations Electoral Support Team, Timor-Leste