Client: The Riverside Church Summit for the Eradication of Poverty
Project: A National call for Action
Part of the Emancipation from Poverty Initiative
Building Partnerships of Hope Branding
Products: Branding and ribbon design symbolizing the Partnerships of Hope, ribbon cards, banners, poster, brochure and media kit.
The red, white & blue strands of the ribbon and logo represent the commitment to work together towards the emancipation from poverty. The yellow strand, representing hope, knotted together suggesting the goal can be achieved through “Partnerships of Hope”.
Hundreds of ribbons were hand assembled by volunteers and myself. Panel members and guests wore the ribbon as a symbol of hope. A large-scale ribbon was framed and presented as a gift to guest speaker President Clinton.
The conference focus was to urge influential leaders, from all sectors of society, to commit to a long-term concerted effort to eradicate and prevent poverty, supporting initiatives that make it possible for the poor to maintain a decent standard of living.
Logo 2000 Award for identity