kelleherdesign
 Afghanistan Election Branding |  Afghanistan Elections media kit |
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 Afghanistan Elections media kit |  Afghanistan Elections vote billboardWolesi Jirga and Provincial Council Elections. You need to vote in the province named on your registration card. Our Country, our future, our vote. |
 Afghanistan registration billboardWolesi Jirga and Provincial Council Elections. For information on registration go to your local registration centre. Our Country, our future, our vote. |  Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. Your vote is secret. Our Country, our future, our vote. Poster and leaflet. |
 Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. Mothers and sisters, your vote is invaluable for the future of your country. Vote and participate in the rebuilding of Afghanistan. Poster |  Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. How to mark your ballot correctly. Our Country, our future, our vote. Poster |
 Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. You can only vote in the province named on your registration card. Our Country, our future, our vote. Poster and leaflet. |  Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. Candidate symbol explanation. Our Country, our future, our vote. Poster |
 Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. Keep your registration card safe, you will need it for future elections. Our Country, our future, our vote. Leaflet |  Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. There are separate registration sites for women and men. Vote and take part in the rebuilding of Afghanistan. Leaflet |
 Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. You can only vote in person. Our Country, our future, our vote. Leaflet |  Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. Do you have questions about the elections? Call the Voter Information Centre. Our Country, our future, our vote! Leaflet |
 Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. Dear brothers, for Afghanistan's future women's votes are as important as yours. Vote and take part in the rebuilding of Afghanistan. Leaflet |  Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. CD and cover with TV spots, animations and cartoons on the elections. |
 Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. Vote! Our Country, our future, our vote. Banner |  Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. Leaflets |
 Afghanistan ElectionsWolesi Jirga and Provincial Council Elections. Leaflets |
“As a member of the Public Outreach Department, I found Karen to be a conscientious, creative and talented person whose performance is of a very high standard. Her program was thoroughly prepared and professional executed.”
-Samantha Aucock, Head of the Public Outreach Department
UNOPS, JEMB, Afghanistan
Client: United Nations Development Fund (UNDP)
United Nations Office for Project Services (UNOPS)
Joint Electoral Management Body Secretariat (JEMBS), Afghanistan
Project: Afghanistan National and Provincial Elections Branding
Products: Media kits, posters, leaflets, billboards, banners, stickers, publications, brochures, newsletters, training flip charts, training manuals, cartoon strips, animations, magazine and newspaper inserts, PSAs, exhibits for media centre
Languages: Dari and Pashto
In coordination with the JEMBS (Joint Electoral Management Body Secretariat) and our design team we produced and disseminated a wide variety of print, audio and visual public outreach materials to ensure informed participation. These materials were designed to provide important information and key messages about the electoral process to Afghan voters and detailed training materials for electoral officials. The focus was on providing potential voters a clear understanding of the government’s transitional process, registration, polling and counting processes and encouraging Afghan citizens to participate in the elections.
A cohesive branding image was designed and applied to all electoral materials for a unified campaign and easy recognition. The design incorporated the country in the colors of the National flag and a locked ballot box, which implies secure and secret voting, a major concern to the population.