Client: UNDP Support to the Timorese Electoral Cycle (UNEST)
Project: Timor-Leste Presidential and Parliamentary Elections 2007
Voter and Civic Education Campaign
Folder/media kit, flip chart, promotional incentives & newsletter
Products: Folder/media kit, posters, banners, leaflets, stickers, wristbands, buttons, market bags, newsletters, training manuals and flip charts, electoral observer vests and t-shirts
In every election voter and civic education are key factors to ensure that all voters understand their rights and responsibilities, the electoral system, how and where to vote. For an election to be successful and democratic, voters need to be sufficiently informed in order to cast ballots that are valid and to participate meaningfully in the voting process.
In support of the Technical Secretariat for Electoral Administration (STAE) and the National Electoral Commission (CNE), a cohesive branding was created and applied to all electoral materials. Concepts and messages were developed; voter and civic education materials were designed and produced in a timely manner. The goal was to create interest, inform, educate and communicate messages through effective voter education campaigns.
In addition to the general messages, this campaign targeted women. Many women remain uneducated about their rights and responsibilities in the electoral process. The campaign encouraged women to vote and participate in the electoral process and to make them aware their vote is secret and they should not be intimidated.
Illustrations: Toby Gibson
Photographs: Karen Kelleher Carneiro, Toby Gibson,
“The UNDP material has been a huge hit. We have been inundated with requests. National staff have been taking them home and distributing in their villages, so your materials have been very popular. Congratulations!”
- Joanna Shaw, Special Assistant
to the Deputy Special Representative of the Secretary-General
United Nations Mission in Timor-Leste (UNMIT)